Our Story

There’s something about the water that stays with you.

For Cher Bell, that connection began along the shores of Lake St. Clair in New Baltimore, where she built something truly special with On The Bay Boutique, Bar, & Cafe. It wasn’t just a business. It was a gathering place. A space where style, flavor, and community came together, where every detail, from the décor to the experience, was thoughtfully curated to make people feel welcome

Now rooted in the sun-soaked charm of Key Largo, Cher has brought her signature eye for design and atmosphere to life in a new way with Island Vibes. This time, the focus is singular, coastal living.

Island Vibes is more than a décor shop. It’s a reflection of a lifestyle. It’s the feeling of warm air drifting through open windows.

The texture of natural wood and woven fibers. The calm of soft, ocean-inspired tones that instantly put you at ease.

Every piece inside Island Vibes is chosen with intention, just as it was back in Michigan. But here, the inspiration runs deeper. It’s drawn from the rhythm of the tides, the colors of the Keys, and the simple beauty of slowing down.

Cher’s journey from the Great Lakes to the Florida Keys isn’t a departure, it’s an evolution.

She’s taken everything she learned from years of building a beloved destination, how to connect with people, how to create spaces that feel like home, how to turn everyday moments into something memorable, and poured it into this new venture.

Where On The Bay was about gathering, Island Vibes is about grounding.

It’s about helping you bring that relaxed, coastal feeling into your own space, whether you live by the ocean or just dream about it.

Because at the end of the day, Island Vibes isn’t just about decor.

It's about creating a place that feels the way the Keys feel, like you've finally arrived.